Elegant Brunch Setting
    Author Event

    Phoenix Brunch:
    Celebrating From Fire to Freedom

    Join Dr. Bertina Hooks for an unforgettable brunch celebrating the launch of her memoir, From Fire to Freedom: A Memoir of Transformation, Renewal, and Resilience.

    Saturday, September 19, 2026

    10:30 AM – 2:00 PM

    Dallas, Texas

    Venue to Be Announced

    In-Person + Livestream Available

    Dr. Bertina Hooks
    From Fire to Freedom Book Cover

    Welcome to the Phoenix Brunch

    Thank you for being part of this deeply meaningful moment. I invite you to join me for a morning dedicated to celebrating resilience, healing, faith, courage, leadership, and new beginnings.

    This is more than a book launch—it is an opportunity to connect with physicians, professionals, entrepreneurs, leaders, readers, and community members who believe in overcoming adversity and living with purpose. Whether you are joining us in person in Dallas or via our global livestream, your presence makes this celebration complete.

    "You are not broken. Give yourself permission to evolve."

    — Dr. Bertina M. Hooks

    Reserve Your Seat

    Join Dr. Bertina M. Hooks for an inspiring and intimate brunch experience centered on resilience, transformation, renewal, purpose, and the journey from surviving to living in freedom.

    Guests will enjoy a meaningful program, opportunities for connection, and a powerful celebration of the upcoming release of From Fire to Freedom: A Memoir of Transformation, Renewal, and Resilience.

    Virtual Access Pass

    $35

    Attend the From Fire to Freedom Brunch from anywhere and experience the featured program, personal stories, and powerful conversations centered on resilience, renewal, purpose, and reinvention.

    • Private access to the live online event broadcast
    • Access to the featured speech and brunch program
    • Limited-time replay access after the event
    • A downloadable digital event program
    • Guided reflection resource
    • Entry into virtual-attendee giveaway
    • Post-event resources and next steps
    Reserve My Ticket

    General Admission

    $75

    • Brunch & Program
    • General seating & Networking
    • Gift bag
    • Attend live Q&A
    • Book signing
    • Book Trailer release
    Reserve My Ticket
    Premium

    VIP Experience

    $120

    • Everything in General Admission
    • Preferred seating & Priority check-in
    • Signed book
    • VIP gift bag
    • Photo opportunity
    Reserve My Ticket

    Note: Virtual admission does not include in-person brunch, physical event materials, general seating, or VIP benefits. Livestream access is intended for the registered purchaser and may not be shared or redistributed.

    In-Person Attendee Giveaway

    All in-person general admission attendees are automatically entered into a general giveaway!

    5 lucky guests will receive a special perk during the event.

    Exclusive Virtual Attendee Giveaway

    Every paid virtual attendee will be automatically entered into a separate giveaway created exclusively for the online audience.

    One virtual attendee will receive a curated Virtual Reinvention Package, which may include:

    • A private virtual coffee conversation with Dr. Bertina M. Hooks
    • A complimentary Pinnacle Business Academy clarity call
    • A signed book bundle featuring selected books by Dr. Hooks
    • Mindful Practice Podcast merchandise
    • A digital resilience and career-reinvention resource package

    The winner will be announced during or shortly after the event and contacted using the email address provided at checkout.

    No additional purchase is required beyond the paid Virtual Access Pass. Physical prizes will be shipped to a valid U.S. mailing address. Final prize contents may vary based on availability.

    Space is limited. Tickets are nonrefundable but may be transferred to another guest by contacting the event organizer before the event.

    Phoenix Brunch Event GraphicFrom Fire to Freedom Book Cover

    From Fire to Freedom

    From Fire to Freedom is an intimate and deeply reflective memoir about surviving pressure, rebuilding identity, and finding freedom after adversity.

    It is a journey of perseverance, healing, renewal, and hope. Through stories shaped by medicine, motherhood, personal loss, professional expectations, burnout, reinvention, and resilience, Dr. Bertina Hooks shares the realities that often exist beneath outward success.

    At its heart, this is a story about becoming—not despite life's fires, but because of them.

    The Event Experience

    Welcome Reception

    Welcome Reception

    Networking

    Networking

    Brunch

    Brunch

    Author Welcome

    Author Welcome

    Live Reading from the Memoir

    Live Reading from the Memoir

    Fireside Conversation

    Fireside Conversation

    Audience Q&A

    Audience Q&A

    Book Signing

    Book Signing

    Professional Photography

    Professional Photography

    Phoenix Rising Gift Bag

    Phoenix Rising Gift Bag

    Livestream for Virtual Guests

    Livestream for Virtual Guests

    Meet Your Host

    Dr. Bertina Hooks

    Dr. Bertina M. Hooks

    • Board-Certified Internal Medicine Physician
    • Speaker
    • Executive Coach
    • Author
    • Host of the Mindful Practice Podcast
    • Entrepreneur

    Event Schedule

    10:30 AM

    Registration & Networking

    11:00 AM

    Welcome

    11:15 AM

    Brunch

    12:00 PM

    Author Conversation

    12:45 PM

    Live Reading

    1:15 PM

    Audience Q&A

    1:30 PM

    Book Signing

    2:00 PM

    Closing

    Partner With Us as a Sponsor

    Partner with the Phoenix Brunch and Book Launch for an inspiring celebration of resilience, renewal, leadership, purpose, and transformation.

    This signature experience will bring together physicians, healthcare professionals, executives, entrepreneurs, authors, readers, community leaders, and supporters of Dr. Bertina M. Hooks and From Fire to Freedom: A Memoir of Transformation, Renewal, and Resilience.

    Sponsorship offers organizations a meaningful opportunity to increase brand visibility, connect with an engaged professional audience, demonstrate community support, and align with a mission centered on helping people move beyond adversity and burnout toward purpose, possibility, and freedom.

    Connect

    Connect with physicians, executives, entrepreneurs, healthcare professionals, authors, and community leaders.

    Showcase

    Increase brand exposure before, during, and after the event.

    Support

    Support resilience, physician wellness, entrepreneurship, personal growth, education, and community impact.

    Receive Recognition

    Receive recognition through the website, event materials, social media, livestream, signage, and event announcements according to the selected package.

    Sponsorship Opportunities

    Exclusive Opportunity

    Presenting Sponsor

    $10,000

    • Exclusive recognition as the Presenting Sponsor
    • Event naming recognition: "The Phoenix Brunch and Book Launch presented by [Sponsor Name]"
    • Most prominent logo placement on the event webpage
    • Most prominent logo placement on event signage and selected promotional materials
    • Recognition in selected social media promotions
    • Featured sponsor spotlight on social media
    • Verbal recognition during the event
    • Opportunity for a sponsor representative to provide brief welcome remarks, subject to approval
    • Recognition during the livestream
    • One premium sponsor or exhibitor space
    • Opportunity to include approved promotional materials or branded items in guest bags
    • Eight complimentary VIP event tickets
    • Recognition in selected media or press materials when applicable
    • Inclusion in post-event sponsor appreciation communications
    • Option to discuss a customized co-branded activation

    Platinum Sponsor

    $5,000

    • Premium logo placement on the event website
    • Premium logo placement on event signage
    • Verbal recognition during the event
    • Recognition during the livestream
    • Featured social media sponsor spotlight
    • Four complimentary VIP event tickets
    • Premium vendor or exhibitor space
    • Opportunity to include approved promotional materials or branded items in guest bags
    • Inclusion in post-event sponsor appreciation communications

    Gold Sponsor

    $2,500

    • Prominent logo placement on the event website
    • Logo placement on selected event signage
    • Social media recognition
    • Two complimentary VIP event tickets
    • Vendor or exhibitor space
    • Opportunity to include approved promotional materials in guest bags
    • Recognition in post-event sponsor appreciation communications

    Silver Sponsor

    $1,000

    • Logo placement on the event website
    • Recognition on selected event materials
    • Social media recognition
    • Two complimentary General Admission tickets
    • Opportunity to include one approved promotional item or printed piece in guest bags
    • Inclusion in post-event sponsor appreciation communications

    Community Sponsor

    $500

    • Business or organization name listed on the event website
    • Social media thank-you recognition
    • Listing in the event program or digital event materials, when applicable
    • Inclusion in post-event sponsor appreciation communications
    • Opportunity to provide one approved promotional item for guest bags, subject to availability and approval

    Sponsorship benefits, placement, deadlines, and fulfillment are subject to final event logistics and timely receipt of sponsor materials. Customized packages are available.

    Sponsor a Signature Event Experience

    Organizations may also sponsor a specific portion of the Phoenix Brunch and Book Launch. These focused opportunities provide meaningful brand visibility and allow sponsors to support a memorable element of the guest experience.

    Availability is limited, and some opportunities may be exclusive to one sponsor.

    Brunch Experience Sponsor

    Available

    $3,500

    Support the featured brunch experience and receive recognition near dining areas, in event announcements, and on selected event materials.

    VIP Experience Sponsor

    Available

    $2,500

    Support the premium VIP guest experience, including special seating, exclusive amenities, or a private reception component.

    Livestream Sponsor

    Available

    $2,500

    Receive recognition during the virtual broadcast and on selected livestream-related promotions and communications.

    Book Signing Sponsor

    Available

    $2,000

    Support the official book-signing experience and receive recognition in the signing area and selected event materials.

    Author Conversation Sponsor

    Available

    $2,000

    Support the featured conversation with Dr. Bertina M. Hooks and receive recognition during the program segment.

    Professional Photography Sponsor

    Available

    $1,500

    Support professional event photography and receive recognition on selected event photography communications and materials.

    Phoenix Rising Gift Bag Sponsor

    Available

    $1,500

    Support the curated attendee gift bag experience and receive recognition on or near the gift-bag distribution area. This does not automatically include the cost or production of all gift-bag items unless specifically agreed upon.

    Registration and Welcome Sponsor

    Available

    $1,250

    Receive recognition at the guest registration and welcome area.

    Audience Q&A Sponsor

    Available

    $1,000

    Support the interactive audience question-and-answer segment and receive recognition before or during that portion of the program.

    Dessert Experience Sponsor

    Available

    $1,000

    Receive recognition near the dessert presentation or service area.

    Coffee and Beverage Sponsor

    Available

    $1,000

    Receive recognition near coffee or beverage service areas.

    Accessibility Sponsor

    Available

    $1,000

    Support accommodations and accessibility-related guest needs, with tasteful recognition as an event accessibility partner. This does not imply that all disability accommodations depend on sponsorship funding.

    Scholarship Ticket Sponsor

    Available

    Starting at $500

    Support complimentary or reduced-cost attendance for selected students, caregivers, emerging professionals, or community guests. Scholarship ticket recipients will be selected by the event organizers. Sponsor recognition does not provide access to recipient personal information.

    Floral or Décor Partner

    Available

    Customized

    Support floral design or event décor through cash or approved in-kind contributions.

    Media Partner

    Available

    Customized

    Support event awareness through approved promotional, editorial, radio, television, print, podcast, or digital media collaboration.

    Volunteer Support Sponsor

    Available

    $500

    Support volunteer meals, supplies, identification, or appreciation.

    Looking for a Customized Partnership?

    We welcome conversations with organizations interested in creating a customized sponsorship experience, sponsoring a specific event component, supporting the virtual audience, underwriting scholarship tickets, contributing approved goods or professional services, or developing a broader partnership with Dr. Bertina M. Hooks beyond the Phoenix Brunch.

    Customized partnerships will be evaluated based on audience alignment, event needs, brand compatibility, timing, and available benefits.

    Thank You to Our Sponsors and Community Partners

    Presented and Produced By

    Phoenix Ascend Press
    Phoenix Health Consulting LLC

    Sponsors and Community Partners

    Presenting Sponsor

    Opportunity Available

    Platinum Sponsor

    Opportunity Available

    Gold Sponsor

    Opportunities Available

    Community Partners

    Welcome

    Choose the Opportunity That Fits Your Goals

    Sponsor

    Best for organizations seeking brand recognition, promotional visibility, event alignment, and community engagement before, during, and after the event.

    Vendor

    Best for approved businesses that want a physical exhibitor space to display or sell products and services during the event.

    In-Kind Partner

    Best for organizations wishing to contribute approved products, food, beverages, décor, printing, photography, services, gifts, or other resources in exchange for agreed-upon recognition.

    Sponsorship does not automatically include vendor space unless the selected package specifically states that it does. Vendor participation does not automatically include sponsor recognition.

    Want to Be a Vendor?

    Showcase your business, products, or services to an engaged audience of physicians, healthcare professionals, entrepreneurs, authors, community leaders, and supporters attending the From Fire to Freedom Brunch.

    We welcome vendors whose products, services, or missions align with wellness, professional development, healthcare, entrepreneurship, personal growth, beauty, lifestyle, publishing, education, resilience, and community impact.

    Vendor participation may include:

    • A designated vendor space at the event
    • Opportunity to display and sell approved products or services
    • Inclusion in the event vendor directory
    • Recognition on select event materials
    • Access to attendees during designated networking and shopping periods
    • Opportunity to provide promotional materials or an approved item for guest bags
    • General admission to the event for one vendor representative, if included in the selected package

    All vendor applications are subject to review and approval. Submission of an application does not guarantee acceptance. Vendors are responsible for their own products, displays, payment processing, staffing, and applicable permits or licenses.

    Frequently Asked Questions

    Sponsorship Frequently Asked Questions

    From Fire to Freedom

    A Celebration of Resilience, Renewal, and Freedom

    This is more than a brunch. It is an opportunity to gather, reflect, connect, and celebrate the courage required to rebuild after life changes unexpectedly.

    Reserve your seat and be part of an unforgettable experience inspired by the message of From Fire to Freedom.